When Yeti approached Hard Candy Shell to spearhead a radical redesign of their website, increasing sales was not the top priority. Instead, Yeti wanted us to explore the storytelling side of the company, creating an experience that straddles the worlds of e-commerce and publishing in ways that were organic and authentic. We delivered a product that was every bit as considered and obsessively engineered as one of their indestructible coolers, letting their customers lose themselves in immersive stories and innovative product pages, getting inspired for their next "built for the wild" adventure.

RESPONSIBILITIES: Creative Direction, Art Direction, Content Strategy, Brand Strategy, Interaction Design.