Vocativ

 

An ambitious upstart in the news world, Vocativ combines technology with old-school journalism to uncover stories other may miss. Our brief was to create a signature style from scratch that backed up that boldness, and ensured an unmistakable presence in an already crowded space. While the design has since evolved to something more mainstream, this launch language helped to establish Vocativ as a serious player.

vocativ.com

RESPONSIBILITIES: Design Direction, Visual Design, Interaction Design