Redesigning a cult brand site is extremely tricky, and Man Repeller is a true original - a cultural fashion mecca built from the ground up to express a unique style and worldview. We approached the project with an aim to embrace the maximalist style that made Leandra and Man Repeller such a success to begin with. By using oversized titling, an ever-changing color border on interior pages, and hand-illustrated ephemera, we created an experience that put daylight between it and its more minimal corporate competition. The end result is a living, breathing, emotive content site that is unmistakably Man Repeller.
RESPONSIBILITIES: Creative Direction, Art Direction, Product Design, Content Strategy, Brand Strategy, Interaction Design.