Mozilla Firefox Yourself
To celebrate the launch of an all-new Firefox, Mozilla wanted to develop a site that would speak to the individual nature of one's experience with the Web. We came up with the idea of this site, which would ask you some "internet quiz" style questions and then assemble a custom mosaic of object "totems" that reflected the aspects of your persona in a "things arranged neatly" style. It took a tremendous amount of production, photography, and code to make the end result so simple. Our goal was 100k collages in 30 days. By 60 days, we had 1 million.
RESPONSIBILITIES: Creative Direction, Design Direction